TWD Technologies, a leading engineering, procurement, and construction management company, engaged us to conduct comprehensive UX research within their industry. Following the research, we aimed to design a user-friendly website that sets them apart from their competitors.
TWD Technologies had an outdated website that didn't align with their goal of attracting young talent and capturing the essence and value of their company. The user experience was poor, the site was difficult to navigate, and conversions were low.
We aimed to understand TWD’s core business and industry to design a user experience that showcased their work, driving conversions and generating new leads. The modern design differentiates them from competitors, presenting a fresh and modern brand image to attract young engineers and new projects.
Defining your audience is key
For TWD Technologies, we conducted in-depth analytics and user flow analysis, supplemented by secondary research on industry trends and competitors. This approach helped us uncover key insights into their audience. We then crafted detailed user personas to represent their full target demographic, ensuring a user-centric design foundation.
Designing with purpose
and clarity
While invisible to visitors, the information architecture is the backbone of any website. Using a sitemap, we structured content and mapped user journeys guided by our user personas. Wireframes then brought this vision to life, balancing functionality and user flows for a seamless experience.
Prioritised needs | functionalities |
|---|---|
Clear Navigation | Mega menu for easy access to key pages |
Job Listings | Filtering system to streamline job searches |
Projects Listings | Filtering system to help users find relevant projects |
Comprehensive Portfolio | Project template page to showcases client work |
Service Offerings | Custom Template pages for industries and services |
A modern, consistent design that builds trust
To improve TWD’s online presence, we developed a cohesive design system paired with a contemporary user interface, enabling intuitive navigation and a unified brand experience. By combining visual elements and a clean, modern aesthetic, we positioned TWD as an industry leader that appeals directly to younger audiences and potential recruits. The design enhances user confidence, improves engagement, and boosts conversions, helping TWD stand out from competitors and communicate its innovative spirit.
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